Memphis-based Southern Avenue will be dropping their second album, Keep On, on May 10 via Concord Records. Delivering a bluesy, rootsy, rocking and soulful sound, the center of the band are sisters, Tierinii Jacksonand Tikyra Jackson. Southern Avenue also includes Israeli native Ori Naftaly and keyboardist Jeremy Powell, an early alumnus of Stax Records’ renowned music academy.
“Making this album was an interesting journey,” Ori says of Keep On. “Our first album was recorded very fast and released very fast. With this one, we spent a long time planning, and we knew how we wanted it sound. For me, it’s a big progression from the first album.” “The experience was completely different from making the first one,” adds Tierinii. “We learned a lot about each other and a lot about the band.”
Keep On is described as brilliantly capturing Southern Avenue’s combustible chemistry. Distinctive originals that kick of emotion-charged energy include songs, “Whiskey Love,” “Savior,” “Too Good for You” and “We Are Not So Different”. The musicians recorded the album with producer Johnny Black (Jessie J, Daughtry, Estelle) at Memphis’ legendary Sam Phillips Recording. Guest appearances were made by seminal Stax Records artist William Bell, noted Memphis musician Gage Markey (who serves as guest bassist on most of the album) and a horn section comprised of Art Edmaiston (JJ Grey & Mofro, Gregg Allman) and Marc Franklin (The Bo-Keys, Gregg Allman).
“What makes it Southern Avenue,” Tierinii states, “is that when we come together, the music we make together is music we could never come up with individually. It’s really rewarding to have so many influences in the band, and that we can find the balance between them.”
“I’m proud that we don’t sound like anyone else,” Ori asserts. “We’ve been all over the world, from Australia to Poland to Norway to Spain to Canada to Mexico. Those experiences, and all the highs and lows, it’s all reflected in the music. I’ve waited all my life to be in a band like this, and it’s amazing to me that I get to play with these people every night.”
Southern Avenue will be out on TOUR soon! See if they are dropping in at a city near you HERE.